Job Title: Brand Manager
Location: Lagos
Responsibilities
- Analyze how our brand is positioned in the market and crystallize targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies to match up to
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Lead creative development and create motivating stimulus to get targeted population to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Anticipate bottlenecks
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Excellent written and verbal communication skills
- Strong research and analytical skills
- Proven working experience as brand manager (At least 3years)
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Budget-management skills and proficiency
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets
- Comfort with CRM software
- In-depth understanding of the company’s current products and future concept.
26th October, 2016.
Method of Application
Interested and qualified candidates should send their CV's to: jobs@lorachegroup.com
Note: Only qualified shortlisted candidates will be contacted.
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